Demo article - replace this content with your own.
Ad interfaces show channel performance. Accounting shows margin. While those two views stay separate, you optimise for turnover instead of profit.
What belongs on a dashboard
Metrics tied to a decision. If nothing ever changes because of a number, it does not belong on the first screen.
How it is built
Data from ad accounts, the store and accounting flows into one warehouse with visualisation on top. The value is not in the charts - it is that the numbers finally reconcile.
