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An off-the-shelf solution makes sense while you sell in a standard way. Trouble starts with non-standard pricing logic, stock integrations, or expansion into more countries.
What decides it
Not the number of products, but the number of exceptions. Every exception the platform does not support is handled by a workaround - and workarounds accumulate.
Cost of ownership
A custom build also means owning updates and security. A maintenance agreement covers that, but it has to be part of the plan.
