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Core Web Vitals: what actually affects rankings

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1 min

Speed is a ranking factor, but not the strongest one. It pays to know when optimisation is an investment and when it is just cosmetics.

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LCP, INP and CLS influence both rankings and conversions, but content relevance outweighs them. A site with nothing to offer will not rank even with a perfect score.

Where the biggest wins are

Usually in images without a modern format, render-blocking third-party scripts, and themes built on generic page builders.

When to stop

Once the metrics are in the green. Further tenths of a second normally cost more than they return.

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