Demo article - replace this content with your own.
Classic browser tracking depends on whether the script runs at all. Ad blockers, Safari restrictions and declined cookie consent mean a share of conversions is never recorded - and campaign algorithms then optimise against an incomplete picture.
What changes with server-side
Events are not sent from the browser straight to the ad platform but through your own server. The data is no longer subject to client-side blocking and you control exactly what gets sent.
What to watch out for
Server-side tracking is not a way around user consent. Consent mode still applies - only the transport layer changes, not the legal framework.
